LOCAL MARKETING

Every so often, something so innovative and industry changing comes along, it changes the way companies do business and makes you wonder how you ever lived without it. ViaLocal® by St. Jacques Marketing is here to transform the landscape of local franchise marketing. From strategy through execution, results analysis and ongoing optimization, ViaLocal represents a new era in local franchise marketing.

FRANCHISE DEVELOPMENT

St. Jacques Marketing helps brands achieve expansion goals through campaigns that build a steady flow or qualified leads and viable real estate.

LOCAL MARKETING

Discover our local marketing service for franchisees:  strategy, execution, results, across all channels. Provide your franchisees with a complete solution and see sales grow.

BRAND POSITIONING

Using strategic insights, brand positioning and planning that  increases brand equity, inspire consumers, and captures the attention of potential franchisees.

ViaLocal Dashboard

 

Developed and implemented by St. Jacques Marketing, ViaLocal Dashboard is a complete proprietary tool to help our team scale and manage local marketing campaigns and getting integrated results reporting that can be used for instant optimization. This dynamic and interactive marketing tool can implement and analyze hundreds of local marketing campaigns and produce measurable results across all media channels.

 

The ViaLocal Dashboard is a fundamental tool in terms of how franchise brands grow and can revolutionize local marketing for your franchisees. Capture the insights you need to move your franchisees’ business forward. Contact us today for a demonstration of this revolutionary Campaign Management Dashboard.

 

What can you do for my franchisees?

ViaLocal helps franchisees make sense of the evolving landscape of local marketing, and helps franchisees embrace strategies that will work for their business. It also helps franchisors align marketing expectations with their systems. The first step is understanding that local marketing efforts shouldn’t consist of throwing money at a collection of tactics. There is no “one size fits all” cookie-cutter approach to your local marketing strategy. The ViaLocal method stands apart because of the importance we place on capturing local insights that drive the choice of strategies and channels.

 

ViaLocal embraces social media, mobile marketing, directory listings, digital marketing, broadcast channels, search and direct communication, organizing these channels into one interconnected system and helping franchisees determine which elements are the right fit for their local business and make sense of the fractured local marketing landscape. We set up the strategy, build the solutions and generate the results consistent with local franchisee needs. ViaLocal can execute efficient local franchise marketing strategies and can have a powerful effect on your franchise system as a whole.

  • Strategy Open or Close

    Market Intelligence
    Brand Strategy and Positioning
    Media Strategy Development
    Digital Channel Strategy
    Social Media Strategy and Planning

  • Creative Open or Close

    Creative branding
    Integrated Campaign Development and Execution
    Identity Standards
    Website or Local Page Development
    Interactive campaigns
    Out of Home Display
    Digital and Print Collateral
    Broadcast Advertising
    Direct Marketing Materials
    Mobile applications and advertising

  • Content Open or Close

    Social Media Campaigns
    Branded Content
    Newsletters
    Video
    SEO and SEM
    Directory Listings
    Photography
    Blogs

  • Media Open or Close

    Media Planning and Buying
    Channel Planning
    SEM and SEO
    Performance Analysis
    Paid Content Distribution

  • Implementation Open or Close

    Complete online and off-line campaign execution
    Continuous online and off-line campaign optimization
    Social media campaign management and execution
    Local listings management and optimization
    Ongoing delivery of results and analysis