As a franchise organization, your brand is the single most valuable asset you offer your franchisees. Capturing a salient, relevant and memorable position in the mind of the consumer is therefore the most important thing you can do to help drive brand equity, sales growth and brand loyalty. Our brand positioning team uses traditional research, data-driven intelligence and competitive analysis to determine a unique, authentic and relevant position for your brand in the marketplace.
Our customer-first approach ensures that your brand’s position corresponds to a true market opportunity, giving you a competitive edge that will drive your brand to the next level.
St. Jacques Marketing helps brands achieve expansion goals through campaigns that build a steady flow or qualified leads and viable real estate.
Discover our local marketing service for franchisees: strategy, execution, results, across all channels. Provide your franchisees with a complete solution and see sales grow.
Using strategic insights, brand positioning and planning that  increases brand equity, inspire consumers, and captures the attention of potential franchisees.
Brand planners at St. Jacques Marketing develop a deep understanding of what issues your brand is facing, and how your target audience members relate to a purchase. Going beyond price point, product, placement and promotion, our strategic planners include the influences of social relationships and cultural context to plan memorable brand experiences that build brand equity and increase sales.
Our Brand Positioning and Planning services include:
Market Intelligence
Brand Strategy and Positioning
Media Strategy Development
Digital Channel Strategy
Social Media Strategy and Planning
Creative branding
Integrated Campaign Development and Execution
Identity Standards
Website or Local Page Development
Interactive campaigns
Out of Home Display
Digital and Print Collateral
Broadcast Advertising
Direct Marketing Materials
Mobile applications and advertising
Social Media Campaigns
Branded Content
Newsletters
Video
SEO and SEM
Directory Listings
Photography
Blogs
Media Planning and Buying
Channel Planning
SEM and SEO
Performance Analysis
Paid Content Distribution
Complete online and off-line campaign execution
Continuous online and off-line campaign optimization
Social media campaign management and execution
Local listings management and optimization
Ongoing delivery of results and analysis