Lead generation and customer acquisition starts with a complete digital ecosystem and one to one customer journey
Our insight and data based strategic process has six distinct phases
1. Research, Insights and Discovery
Research and data analysis are all part of our discovery process that uncovers the gaps in brand positioning and brand engagement. Qualitative and quantitative research as well as online panels are all part of uncovering the deep understanding for each brand.
2. Brand and Product Positioning
Where the true brand essence and connections are uncovered from the research process. This sets the stage for the fully integrated strategy for activating meaningful digital connections.
3. Digital Marketing, Advertising and Creative Strategy
Blending the research findings and positioning into a clear brand POV and expressing that as a digitally creative solution is the cornerstone of our digital engagement strategy.
4. Digital Media Strategy
Extracting the most performance and returning measurable ROI is not optional. Either marketing investments are delivering a return or its not. Our digital media strategists rely on the Nielsen suite of analytic tools and processes that separates the high value media properties from under-performers.
5. Engagement and Execution
As a fully integrated digital marketing and advertising agency, the plan doesn't stop at the findings and strategy. We embrace the engagement and execution aspect of marketing and media strategies to guide plans and strategies to successful completion. We close the gap between marketing and sales.
6. Data Analysis and Refinement
The answers lie in the data. As artificial intelligence marketing enters adolescence, predictive analytics can uncover true insights in the data the help us with the refinement.