Why are you having issues generating a sustainable lead flow?
Taking a step back and asking 'why is this happening?' is a great first step.
This root cause is anchored in how your prospects perceive the value of your offering. No perceived value...no lead. Period.
This root cause can divided into 3 misalignments:
1. Your concept is simply misunderstood
2. Your targeting is off
3. You're not communicating to enough qualified prospects, in the right way, frequently enough
When you unravel the root causes of franchise lead generation, straighten them out and install processes that generate the leads you need when and where you need them, you develop an invaluable strategic growth asset.
The Near Term Franchisee Report begins to take an unjaundiced look at the issue.
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©2013-2017 Regis Corporation. The Near Future Franchisee report was developed by St. Jacques, Inc. in conjunction with Regis Corporation and is used with permission. All rights reserved.