You know you have a healthy relationship with social media…

• When the thought of it no longer frightens you. We get it, social media leaves businesses very vulnerable and thus, they are reluctant to engage on any platform in fear of open criticism. But the truth is, consumers are coming to the Internet to get all the info they can find on your business and if they can’t find it, they’re going to start making their own assumptions.

• When you realize that one size does not fit all. Not all social media platforms are right for your business, so don’t stretch yourself too thin by being everywhere at once. Consider where your target audience is, your brand personality, your company’s mission and values. These all contribute to what channels you choose to interact on.

• When you’re clear on objectives and goals. Social media isn’t about chasing customers down for a sale. It’s actually really simple, the objective is to be, well, social. If you can get consumers to interact with your brand, then social media has done its job. And if it results in a sale, or several, all the better. The main goal is to remain likable in the eyes of the consumer.

Just as important as the best practices is knowing what NOT to do.

You know you have an unhealthy relationship with social media…

• When your business card lists you as a “Guru” of social media. Actually, when your business card lists you as a “Guru” of anything.
• When you start using social media terms as verbs. “Instagram it.” Nah, just doesn’t carry the same effect.
• When the extent of expressing your feelings towards something is hitting the ‘Like’ button.
• Whn spllng wrds in acronyms or w/o vwls b-comes so accptble that no1 can understand wht ur saying nemore. Seriously, what are you trying to say?