2016 Salesforce Marketing Cloud State of Marketing
Trends and insights from nearly 4,000 marketing leaders worldwide.
For the third annual “State of Marketing” report, Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover:
• Overall trends changing the role of marketing
• How high-performing marketing teams approach marketing
intelligence and customer experience
• Key insights on primary digital marketing channels
Throughout this report, data is examined relative to business performance to identify patterns for overall success. High-performing marketing teams are those who are extremely satisfied with the current outcomes realized as a direct result of their company’s marketing investment.