Bring leadership, focus, and engagement to your franchise brand marketing challenges.
St. Jacques is a new breed of integrated marketing strategy, media, technology and engagement company with an intense focus on solving complex, deep rooted franchise brand challenges in national, regional and scaling local consumer marketing. The St. Jacques brand of marketing leadership helps guide brands through the opportunities and challenges in their next stages of growth. See why.
The St. Jacques team of experts provides scalable solutions and leadership in
All areas are vitally interconnected.

SOLVING COMPLEX MARKETING CHALLENGES REQUIRES THE RIGHT DATA.
The critical first step in the St. Jacques insight based strategic process is designed to deliver real-time data to make key positioning and strategy decisions you can rely on.
TO KNOW WHAT YOUR AUDIENCE IS THINKING.
Reliable data drives fearless decision-making. Understanding the emotional and pragmatic drivers of any audience is critical to defensible positioning.

TO CREATE SEPARATION.
Authentic positioning is what’s ownable for any brand. Positioning fights commoditization and galvanizes the corporate and franchisee base around a common mission.

FOR A BETTER STRATEGY AND SCALE.
The marketing strategy is the mission plan. We can help scale strategy to the regional and local level and engage with franchisees to get the plan executed and the results they are looking for.

TO MOBILIZE RESOURCES.
St. Jacques is a complete, integrated team of marketing professionals that exist to solve complex brand challenges ready to augment your already capable team. See the St. Jacques org chart to understand all we bring.

INTEGRATE TECHNOLOGY THAT SOMEONE UNDERSTANDS.
With proprietary marketing technology platforms developed to meet the needs of St. Jacques’ clients, technology and scale becomes much less of a headache.


THE NEW LOOK OF INTEGRATED FRANCHISE BRAND MARKETING

We’ve built an exceptionally capable team all accountable for quantifiable results. It’s the St. Jacques mission to bring clarity and leadership to the fractured marketing landscape. Here’s what you’ll find all in-house here at St. Jacques.

For more than 20 years St. Jacques has been delivering marketing leadership.
St. Jacques is a company built around an insight-based strategic process that delivers an integrated approach to franchise brand marketing. With unique, pragmatic strengths, St. Jacques is focused on solving complex marketing challenges for franchised brands and the inherent challenges of scaling marketing processes across many independently owned and operated business units.


Clients rely on us and seek us out for the leadership we provide. Understanding the franchisor/franchisee construct and they challenges and opportunities they present goes a long way to developing strategies that will be adopted system wide. The St. Jacques team is comprised of highly skilled marketing, media and creative professionals that all understand the franchise organizational construct and can add additional knowledge, expertise and capacity to franchise marketing organizations. We develop marketing and media strategies at the brand level and have the capability and the will to engage daily with franchisees to help them implement those strategies in their markets.
Michael St. Jacques, CEO

As CEO of St. Jacques Marketing, Michael has been the center of gravity for St. Jacques’ leadership, franchise positioning and excellence. Setting the vision for St. Jacques’ growth trajectory and positioning around franchise brand excellence early on, St. Jacques has evolved to be the sought after franchise brand marketing agency in the country with the depth of understanding of franchise brand growth challenges, and the operational team to accomplish breakthrough results. He set the vision for leadership and accountability that goes beyond typical agency/brand relationships into a fully vested and integrated team that takes ownership of brand challenges.

Michael’s strategic brilliance has led brands such as Supercuts, Jack in the Box, CENTURY 21, 7-Eleven, TITLE Boxing Clubs, Elements Massage and many others to new levels of success and continually develop strategies that are accountable for results.
“We had to build an agency that’s never existed before, because we’re solving problems that have never been solved before. It’s a really exciting time at St. Jacques.”
Michael St. Jacques, CEO

As CEO of St. Jacques Marketing, Michael has been the center of gravity for St. Jacques’ leadership, franchise positioning and excellence. Setting the vision for St. Jacques’ growth trajectory and positioning around franchise brand excellence early on, St. Jacques has evolved to be the sought after franchise brand marketing agency in the country with the depth of understanding of franchise brand growth challenges, and the operational team to accomplish breakthrough results. He set the vision for leadership and accountability that goes beyond typical agency/brand relationships into a fully vested and integrated team that takes ownership of brand challenges.

Michael’s strategic brilliance has led brands such as Supercuts, Jack in the Box, CENTURY 21, 7-Eleven, TITLE Boxing Clubs, Elements Massage and many others to new levels of success and continually develop strategies that are accountable for results.
“We had to build an agency that’s never existed before, because we’re solving problems that have never been solved before. It’s a really exciting time at St. Jacques.”
Philip St. Jacques, CFE, President

Philip and Michael started St. Jacques Marketing together in 1991, identifying a gap and limit to services that agencies typically provide and their surface level understanding of the construct of franchise brands and how that impacted franchise brand growth. Recognizing that creative was just the end to a business solution, Philip and Michael started to develop the insight based strategic process that is the hallmark of St. Jacques Marketing’s success today. Understanding that quality research and analysis delivers insights that leads to distinct positioning is the cornerstone of marketing success.

Philip is the front facing, thought leader for St. Jacques Marketing and is sought after for many speaking opportunities. Marketing is a fractured and complex process and one of the most complex processes to scale across franchise systems. As social, mobile and digital channels evolve and mature, how do brands provide leadership and how do franchisees embrace new strategies. These challenges are top of mind for franchise brands large and small.

He is also the cultural leader for St. Jacques, creating an environment of belonging, inclusion and appreciation that creates a family atmosphere.
“St. Jacques has a culture where everyone feels a sense of ownership and is fulfilled professionally. We put no limits on growth and have yet to reach what’s even possible here.”
William Hill, CPA, CFO

William Hill joined St. Jacques after several successful executive finance positions at various advertising agencies in the NY Metro area. His in depth understanding of the complexities around media and agency cash flow management has built a solid financial foundation for St. Jacques Marketing. Developing forecasting tools and a forward-looking financial perspective, St. Jacques has benefited tremendously from his financial oversight and controls.

Despite his many credentials, including a CPA, CMA and an MBA in Finance, Bill is one of the most down-to-earth members of the team.

Bill helped grow his last company by 20 percent for four consecutive years while maintaining high customer satisfaction scores. He previously handled international operations for large corporations in England, Germany and Mexico. As CFO of a niche manufacturer, Bill oversaw the purchase of a wine-testing business out West. Needless to say, his years of financial management experience align perfectly with the array of clients we serve at St. Jacques.
“Company culture is very important and I felt right at home from the first time I met the team.”
Sharon Weresow, VP - Account Management

The descendant of Russian immigrants, armed with degrees in business and political science, Sharon considered pursing a career in law. Yet the more time she spent in marketing, the more compelled she was to help people create, build and grow their companies.

Sharon brings 15 years of experience to St. Jacques most recently at Aspen Marketing, a division of Epsilon and Sitour USA an event and experiential marketing firm. She currently oversees major franchised brands from real estate to restaurants, overseeing the full life cycle of projects from development to execution to measurement. Achieving results and making clients feel heard are the hallmarks of her approach.
“What I enjoy most is the strategic thinking. When a client is in turmoil, I love to consider every angle and devise a one-of-a-kind solution that will be a real home run.”
Meredith Solis, VP - Account Management

As the first Vice President level account leader, Meredith’s contributions to St. Jacques have been transformational to our client relationships, culture and outcomes. Her leadership abilities and team building expertise has helped create a culture at St. Jacques that is sought after in a very competitive marketplace. Meredith and her team lead brands such as T-Mobile, Caron Healthcare, Supercuts and CENTURY 21 Real Estate to new levels of success.

Prior to St. Jacques Marketing, Meredith was an executive at Bernard Hodes, a large recruitment agency in NYC. Her understanding of large scale recruiting strategies translates very well to franchise recruitment strategies.
“It’s important to deliver what the client asks, but also go beyond that and deliver what will put them in the very best position in this competitive marketplace.”
Mike Gold, Creative Director

Understanding that creative needs to serve a business result, Mike Gold has the right perspective on balancing creative strategy and accountability. His leadership of the creative team has brought new levels of creative and strategic alignment across many functions. Mike’s ability to integrate and collaborate with the other strategic teams at St. Jacques is a large part of our client’s success. His ability to nurture and develop the creative the team into future leaders and to new levels of creative inspiration plays a critical role in St. Jacques’ culture and success.

Mike’s willingness to roll up his sleeves and unquenchable thirst for knowledge are admired by clients who are amazed by how much he understands them, their competition and what’s new in franchise marketing. Luckily, he tempers all of that intensity with healthy bouts of cooking and being active outdoors.

Prior to joining St. Jacques, Mike enjoyed success at several of NYC’s most reputable agencies most notably TracyLocke and Draft Worldwide working with such prestigious brands as Pepsi/Gatorade/Mountain Dew, Absolut Vodka, Mentos & Airheads Candy, Unilever, Jaguar, Buick, Verizon, Sprint, US Airways, Chase Bank Card Services, Bank of America, Charles Schwab, UPS, FedEx Kinkos.
“I try to immerse myself in every aspect of our client’s business, and make their professional goals my own.”
Ralph Stoeber, CTO

Technology development and management at St. Jacques is a critical function for the success of marketing and media strategies across many platforms and a large portfolio of ongoing web applications. Overseeing large scale web builds, cloud based technology solutions and proprietary scalable applications for franchised brands takes an incredible team to develop and manage. Web analysis, reporting, optimization strategies and large data applications are all part of the depth of understanding of franchise brands.

Ralph is chief technology officer for St. Jacques and is also founder and President of Creative Media Group formerly owned by Alphagraphics. CMG was split from Alphagraphics when AG was recently acquired by a private equity firm. Newly independent, St. Jacques and CMG formed a partnership with a view to a common future that delivers seamless marketing strategy, big data applications and scalable technology.
“Technology is an important means to and end, not an end in itself. Like the greatest set of wrenches, if there is context or understanding of how to use them, when to use them, and how much, they are exceptionally powerful.”
Jerome Shaver, VP - Technology

As Vice President of Technology Jerome is responsible for web application development, performance and analytics. A “big data guy” Jerome’s understanding of data flow, optimization, reporting and analysis as well as the development of proprietary scalable technology solutions makes him an incredibly valuable asset to the team.

Jerome directly oversees large scale development for such brands as T-Mobile, TITLE Boxing, Coldwell Banker Commercial as well as ViaLogic® our own proprietary CRM System, an ad serving platform, Content Management System and other incredible tools.

Jerome came to St. Jacques with the CMG team. Prior to this, Jerome worked on large scale applications as Director of Analytics at ThomaNet, an industrial sourcing and search engine and The College Board where he was a business analyst.
“There is no shortage of data. Interpreting meaningful insights is the true magic.”
Pat Stasolla, VP - Media Operations

Patrick recently joined the St. Jacques Marketing team to bring leadership to media operations and strategic expertise across digital, social, mobile and offline channels as they constantly evolve. His experience building media plans and leading teams utilizing digital and mobile across national, regional, and local channels and engaging with other teams is an invaluable asset. He is part of the St. Jacques leadership team bringing a media perspective to the steering group.

Prior to joining St. Jacques, Patrick was Vice President at Underscore Marketing as part of their management team. He was brought on to create an integrated media planning and buying practice that dovetails with traditional and digital media disciplines. He led the team effort in crafting an integrated media plan strategy for Sovaldi (Gilead Sciences), which is tracking in 2014 to be the most successful DTC drug to be launched in the US to date.

Patrick was also an executive at JL Media and was responsible for leading strategic thinking and new business initiatives. As part of the executive team, he led the planning and buying on multiple core consumer accounts. As a senior advertising executive with Pfizer, Patrick held key positions leading teams in the launch and growth of several OTC and consumer facing brands.
“A well constructed media strategy is like and orchestra. You can either have a bunch of people playing instruments or a symphony.”
Melissa McGrath, Media & Web Analyst

Melissa joined St. Jacques Marketing not long after graduating from the prestigious The College of New Jersey (TCNJ). She manages media planning, buying, production and performance analysis for marketing campaigns for major franchise clients including Supercuts, Jack in the Box, Weichert Realtors, Elements Massage, and Caron Treatment Centers. She utilizes DART and Google Analytics on a daily basis to measure website activity, advertising results and lead generation activity. Melissa’s analytical skillset is used to evaluate results to ensure alignment with campaign goals and strategies; provide insights and suggestions that can be used for future media planning and marketing solutions and manage and monitor performance of Google AdWords accounts.

“The digital, social, mobile channels are extremely fluid and change constantly. The sheer volume of data makes it easier and harder (at the same time) to extract meaningful data.”
Kristine Kiewser, Content Director

Kristine joined St. Jacques shortly after Meredith Solis. As colleagues at Bernard Hodes, Kristine’s content perspective was large scale recruitment strategies. Kristine brings leadership to our content development team working seamlessly with the account and creative teams to balance content for a variety of mediums in line with the strategy.

A graduate of the University of South Carolina, Kristine is the recipient of numerous Creative Excellence Awards, including the grand prize for a marketing campaign that helped a major health care system recruit for 300 hard-to-fill nursing positions. She has overseen content development for nonprofit organizations in Washington, DC, Fortune 500 companies throughout the U.S., and a wide range of niche clients across all industries.


At St. Jacques, it's all about the team.


To learn more, request case studies or to inquire
about speaking engagements contact;

info@stjacques.com

or call 800-708-9467
Ready to bring leadership, engagement and scale to your franchise marketing challenges? Reach out, we’ll show you how we can do it for your brand.

©2015 ST. JACQUES MARKETING, INC. 60 Washington St., Suite 101 Morristown, NJ 07960